Services:

Stone Craft Pizza

The brand aimed to embody the authenticity and history of a classic New York street-style pizzeria while bringing its flavor and fun to a new market. I developed a brand identity that honors the nostalgic essence of traditional pizza while infusing it with a playful, approachable style. The logo integrates iconic New York elements with a nod to the fun and community that pizza brings, while the overall design reflects both the history and contemporary flair of the city. By blending tradition with modern aesthetics, the brand is positioned to stand out and connect with a wide range of customers in a competitive culinary scene.

BRANDING | PACKAGING

Industry:

Food & Beverage

BRAND GOAL

A retro charm and New York pizzeria culture, bringing an authentic, nostalgic experience with a modern touch. Its goal is to create an inviting, timeless aesthetic that connects the iconic, bold flavors of New York-style pizza with the energetic, vibrant spirit of a global, cosmopolitan city.