The brand aimed to embody the authenticity and history of a classic New York street-style pizzeria while bringing its flavor and fun to a new market. I developed a brand identity that honors the nostalgic essence of traditional pizza while infusing it with a playful, approachable style. The logo integrates iconic New York elements with a nod to the fun and community that pizza brings, while the overall design reflects both the history and contemporary flair of the city. By blending tradition with modern aesthetics, the brand is positioned to stand out and connect with a wide range of customers in a competitive culinary scene.