Services:

Pretty Little Gem

For Pretty Little Gem, I focused on creating a brand identity that evokes feelings of calm and elegance, appealing to those seeking a relaxing, creative escape. The visual identity emphasizes serenity and joy, helping the brand connect with a community of creators. The final design captures the essence of creativity and relaxation, ensuring Pretty Little Gem stands out as a unique and inviting crafting experience.

BRANDING | PACKAGING

Industry:

ARTS & CRAFTS

BRAND GOAL

Blissful, relaxing crafting experience that inspires creativity and joy.
The brand fosters a sense of calm, comfort, and connection within
a vibrant community of creators.

LOVE LETTER

Had a great experience working with Kae. She put together a killer brand identity package in record time (we were on a time crunch). The design process was made incredibly clear up-front, and her communication was awesome. She delivered multiple interesting concepts and was very patient with our revision requests. We were very happy with the outcome and thought the design perfectly communicates our brand vision!