Services:
Oda Soda
With a mission to reinvent the classic soda experience, the team behind Oda came to us ready to launch a brand that felt nostalgic, yet undeniably modern. We crafted a color-forward identity rooted in retro charm, playful typography, and a joyful tone that brings back the feel-good vibes of traditional soda—minus the sugar. Through bold visuals and a fresh, friendly brand voice, we positioned Oda as a zero-sugar beverage that doesn’t compromise on taste or style, setting the stage for strong shelf appeal and standout recognition in the better-for-you beverage space.
BRANDING | PACKAGING
Industry:
Food & Beverage
BRAND GOAL
A retro soda aesthetic, friendly, and color-forward branding experience that brings back the nostalgic taste of traditional soda with a modern, zero-sugar twist.
LOVE LETTER
We hired Kaelan to help us create branding & packaging. From the jump, Kaelan was incredibly organized, communicative, & accountable. My team & I were blown away by the creative solutions she presented, & how she seamlessly took our feedback/ideas and synthesized them into her presented options. Her charming, upbeat, & fun nature was the cherry on top of the sundae of her wildly refined yet robust skill set. We could not recommend her more.
