Black Knight BBQ was born to celebrate bold flavors, community, and the art of barbecue. We crafted a flavor-forward identity built on smoky authenticity, approachable typography, and a spirited tone that celebrates community, craftsmanship, and the joy of great food. Through striking visuals and a confident, friendly brand voice, we positioned Black Knight BBQ as a place where timeless smoking techniques meet innovative flavor experiences — blending Southern roots with a distinct Pacific Northwest flair — creating strong shelf and local presence and standout recognition in the better-for-you barbecue space.